The signs are good for Masham now travellers on the A1 finally know which junction to take for the picturesque market town.
Following the upgrading of the A1, the sign for Masham was not replaced leading to visitors missing the new exit and potentially missing out the town altogether to the dismay of local traders.
The Highways Agency was demanding more than £30,000 to replace the former brown tourist sign so ingenious locals have taken matters into their own hands to create a superb sign reflecting Masham's history and brewing tradition.
The sign was designed by local artist Rob Blades and paid for by local businesses.

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